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About Us

The idea of Maternity wear came when I, Ayushi Sogani saw my sister being pregnant. There was a scarcity of clothing for Expecting women. 

We at Moms Rack are dedicated to create clothes for Pregnant ladies with using top quality fabric and keeping in mind all the needs of Mom to be. 

We Create clothes that are always on Trend use best quality Fabric are Skin Friendly and can be used beyond Nine months. If we can make you feel good our purpose is solved. 

We have a wide range of products and with time we will be entering in new verticals. 

Some of the basic application of Clothes from Mom's Rack: 

  • Work Wear during Maternity
  • Baby Shower Dresses 
  • Nursing and Feed Friendly dresses for Mom
  • Casual Pregnancy Wear 
  • Lounge and Party Maternity wear
  • Gifts for Mom to be 

I am a fashion designer by profession and I have a label called Morvi by Ayushi Sogani for Indian Wear which I operate from Jaipur. 

For more quires please reach out to me at